No Ass Pie

I realize that air freshener is sometimes necessary. And in the past two decades there have been definite improvements in the air freshener industry. What I don't understand, though, is why some of the most popular scents are associated with food: Apple Orchard, Spicy Cinnamon, Harvest Pumpkin, Tart Tangerine, Apple Pie...  Who was the genius that had an epiphany one day and said "Eureka! I know how to cover up the smell of shit - I shall make the bathroom smell like apple strudel and cinnamon rolls!!"? I just don't get it. The last thing I want is to smell apple pie and immediately think of the shitter.